Custom-made cars drive sales in China

The General Manager of Rolls-Royce Motor Cars said at Shanghaidaily.com that it seems that the Chinese are quite fond of the golden Spirit of Ecstasy, which is the statuette on the hood that could be found on all vehicles of Rolls-Royce. I thought, well yeah, since the Chinese are especially drawn to the colors gold and red. What surprises me though is the statement about preference to custom-made vehicles. Whoa! It’s just so good to know the numbers of those who go for customized cars are getting bigger. In fact, according to Rolls-Royce, 90% of their sales in mainland China are tailor-made.

I think I’m gonna love these Chinese people. They have a thing or two for extending their individuality to their vehicles. And having a customized car has its benefits. For one, you won’t have an awfully hard time finding your car in the parking lot—even when it is full of other cars that may be of the same manufacturer. Another is that it makes one feel in tune with his car, which should always be the case I think. Rather than attaching something to dangle on the rear-view mirror as a lame attempt to impose one’s individuality on the car, why not have it customized?